How to Build a Brand

You've downloaded the eBooks. You've purchased online courses for the low, low price of $997, which are taught by "gurus" who've never done the thing they're selling. 

Fed up with marketing charlatans, I developed a nine-part, 250+ page comprehensive tutorial on building the blueprint of your business--your brand. Who am I? Felicia C. Sullivan, a seasoned marketing executive with 22 years of industry experience. Check out my CV on LinkedIn. 

From market research, values and goals definition to becoming a CIA operative when it comes to your customers and developing your content strategy, and real-world examples and case studies on which you can model along the way, you will walk away with the tactical tools you need to build a brand that will stand apart from the competitor pack and connect and convert your dream customer. 

Each section is an extensive tutorial with real-world examples, templates, exercises, case studies and more!

Section 1: How to Build a Brand (an overview)
Section 2: Brand Discovery

Section 3: Customer Profiling, Segmentation & Journey Mapping
Section 4: Brand Story

Section 5: Positioning & Purpose

Section 6: Benefits & Reason to Believe (RTB)

Section 7: Brand Personality, Voice & Tone

Section 8: SWOT Analysis

Section 9: Content Strategy

All materials are under Copyright. Felicia C. Sullivan, 2019.